From local physio clinic to the top of Google
How Dean turned Fighting Fit Physiotherapy into the Gold Coast's most visible physio practice online.
The story
Nerang, Gold Coast QLD
Dean started Fighting Fit Physiotherapy in Nerang back in 2013 with a clear mission: get people out of pain and back to doing what they love. The clinic grew through word of mouth and reputation alone. Patients kept coming back because Dean and his team delivered results.
But the website was a different story. It existed, but it wasn't working. It wasn't showing up where it mattered. When someone on the Gold Coast searched "physio near me" or "physiotherapy Nerang," Fighting Fit was nowhere to be found. Dean knew the clinic deserved better visibility online, but he also knew that wasn't his area of expertise.
That's when we sat down together. Not to talk about websites or keywords, but to understand what Dean was actually trying to achieve. More bookings. More of the right patients. A site that reflected the quality of care his team was known for in person.
That conversation was over eight years ago. We've been working together ever since.
How we got there
Every project follows the same cycle. It starts with listening and ends with asking what's next.
Consult
We sat down with Dean and mapped out everything: his patient demographics, what services brought in the most revenue, where referrals were coming from, and what competitors were doing online. No templates. No assumptions. Just questions and answers.
Plan
From that conversation, we built a keyword strategy targeting the exact terms Gold Coast locals were searching. We mapped out every page the site needed, structured the content around services, conditions, and location, and created an SEO roadmap that prioritised quick wins first and long-tail growth second.
Design
The new design put conversion front and centre. Click-to-call buttons, online booking, clear service pages with structured content for both patients and search engines. Fast, mobile-first, and built to reflect the clinic's professional reputation.
Execute
We built the site, deployed it on managed hosting, and launched the SEO campaign. Within months, Fighting Fit started climbing. Page one for "physio Nerang," then "physiotherapy Gold Coast," then dozens more. The site wasn't just live, it was working.
Consult again
The project didn't end at launch. Every few months we check in, review what's ranking, what's converting, and where the next opportunity is. That's how a single website project became an eight-year partnership across design, SEO, hosting, and ongoing optimisation.
The results speak for themselves
Eight years of compounding effort. No shortcuts. No tricks. Just consistent work that builds on itself.
What we delivered
Website redesign
Full custom WordPress build. Mobile-first, conversion-focused, with online booking integration and click-to-call on every page.
Search engine optimisation
Local SEO strategy targeting Gold Coast and Nerang search terms. 20+ keywords on page one. Over 1,000 organic clicks per month.
Managed hosting
Australian-hosted, fully managed WordPress hosting with daily backups, security monitoring, plugin updates, and priority support.
Ongoing optimisation
Regular check-ins, performance reviews, content updates, and strategy adjustments. Eight years of continuous improvement.
"The best client relationships don't start with a brief. They start with a conversation about what you're actually trying to achieve."
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